Most people currently use YouTube as the location to post their videos. You are allowed to put keywords in the tag field along with one URL. This makes the video keyword-driven and will act as another SEO (Search Engine Optimization) technique for your own website. Any business online will benefit from videos. It is not necessary to use a video that is a direct reference to your own product or opportunity. Best that it not be an advertisement, either. It should be an instructional or informative video for the best results. Many videos are simply used to promote an article or training call recording that offers value. A method of attraction marketing is video producing. The good news is that you do not have to be an expert at creating videos, nor even experienced, to use this highly effective method of attracting leads. In attraction marketing, the goal is to bring people to you, while building their trust, in an effort to sell to them later. Video can be one of the most effective methods to accomplishing this goal. (This approach is further outlined in Attraction Marketing.)

As you progress, you’ll use the practice of posting keyword-focused articles on article sites that will syndicate your content. This is an important website promotion technique because some of these article syndication sites have a significant readership following. Articles can be written to target particular keyword niches, and distributed to content publishers that cater to those markets. This way you will be able to “speak” directly to the market you wish. The website where you can post an article is known as an article directory. The primary reason they allow you to post an article without cost is that the directory owner places advertising on each article page and collects the revenue generated from the advertising. The article directory site gradually increases its own search engine popularity as more articles are posted, benefitting both you and the directory owner with increased visitor numbers and therefore article page views.

Article marketing has been used by professionals for nearly as long as mass print has been available. The original content article you write, related to your industry, product or service, serves the dual role of providing Article Directory Sites with what amounts to free content, and you with similarly free advertising. Each article you right can contain a bio box and byline that references your contact information including a link back to your website. Well-written content articles released for free distribution have the potential of increasing your business’ credibility within its market as well as attracting new clients. Then if your articles are well liked, once published, your content becomes available for all to see – and potentially reuse. When done properly, articles you post on syndicated article sites can then become “link bait” for other sites. For example, let’s say you own a home business that sells closet organizers. If you write an article about organizing your office, others who may want to post a blog entry about organizing an office may link to your article, getting increased exposure for your writing and your subject matter, especially if the article site gets a great deal more traffic than your own website, which is fairly likely. It is a stated rule that if someone is to copy or use your content, they must leave the links or “backlinks” in your bio box or signature area.

While all this is driving direct traffic to your site, it also brings you other benefits. It supports SEO (Search engine optimization) based on the idea that a website’s ranking in search engines will raise as it obtains more backlinks. Therefore, writing and distributing articles that contain a link to your website within the bio box should result in more links back to that website. This process increases your website’s rank within search engines. Some sites can even link your keyword phrase to the page on your website you’re trying to promote for that keyword – a highly effective search engine optimization technique. Others won’t allow you to do that, but they’ll have no problem with you including links in your resource box (your profile or signature information used to let people know who you are), which adds important one-way backlinks to your website.

Search engine optimization (SEO) deals with the order in which webpages are ranked when keywords or phrases are typed into search engines. The higher a page is ranked, the more likely that page will draw a greater number of site visitors. For company websites increased traffic often translates into increased sales. Article marketing has proven to be useful and effective for several leading Internet marketing ventures.

Squidoo has well over 1,000,000 hand-built lenses. As of December 2009, they were one of the 100 most popular websites in the US with about 800,000 people visiting every day. They generate hundreds of thousands of dollars in annual royalties for charities and for their users. A third of their “lensmasters” donate their royalties to charity.

There are many more reasonable ways to get started in “Paid Marketing” with a smaller budget. These can be useful to get things rolling while you’re planting the seeds in your other chosen areas of promotion. I have discovered as Marketers mature, Paid Marketing is always part of their mix.

Different than conventional print advertising, you pay only when a searcher clicks on your listing and connects to your site. You don’t pay to have your ad listed; you only pay for clicks or “click through”. So you are actually paying for the traffic to your site, and there are no other hidden costs.

Pay-Per-Click is an ADVANCED marketing strategy and involves a significant learning curve. One should have a budget of at least $2,000 a month to spend and it is highly recommended to complete your “learning process” with other strategies so that your learning curve may not be so expensive. To advertise successfully with Pay per click (PPC) you must be prepared to invest in your education if you expect this strategy to yield results. However, with that being said, if you are WILLING to learn this strategy it can be extremely effective!

Though many credit Jeffrey Brewer of Goto.com, and Goto.com founder, Bill Gross, for starting PPC (Pay-Per-Click) it was not until October of 2000 that AdWords’ system with Google was introduced, allowing advertisers to create text ads for placement on the Google search engine. Then in 2002, you actually paid for each “click” as prior advertisements were charged at cost-per-thousand impressions.

Now, (PPC) is an Internet advertising model used on websites in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

[Keyword] A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Keywords are used to search for articles in a database as well as “tagged” to a website so that when people use that specific word to search, they are led to that particular site.

Ezines is an online form of newsletters that people subscribe to, where Website owners use Ezines to keep in touch and build a relationship with their visitors. Ezines are used to share news, updates, and website promotions. When an Ezine sends out an email with your ad in it the reader takes it more seriously because they have a “relationship” established with the Ezine.

Just about every Ezine accepts advertising from third parties. By mixing a few paid ads in with their content, website owners can defray the cost of operating an Ezine and open up an additional stream of revenue. You can place an ad for your website, product, or service in various Ezines. It is important to find an Ezine that narrowly targets the market you’re looking to reach. This will insure that your offer is relevant to a higher percentage of the Ezine’s followers.

The most expensive (but by far the best) type of Ezine ad is called a solo ad. Solo Ads, as the name implies, means “one ad.” When you take out a solo ad, your ad is the only one the reader of the Ezine will see.

To upgrade, you pay a one time or annual fee, and then you’re able to immediately distribute ads to their database. You are usually limited to a certain number of emails within a certain number of days. You will also start receiving emails (ads) from other members. This can fill up your “Spam Box”. Then if you further upgrade you are allowed to send even larger numbers of emails and sometimes not required to continue receiving emails from other members. These services usually offer other similar products like banner ads and bar ads (which are short ads for your product or service) that will appear on cooperating websites to further drive more traffic to your site.

When starting out, ListBuilders can be a great source not only to jump start traffic coming to you, but they also provide a window for you to observe what others are doing, which will in turn sharpen your skills.