I will not try to persuade you to join or not join Jusuru, nor will I try to sell you something else instead. What I will do is point out details about Jusuru and share valuable information that will help you to make that important decision on your own.

Network Marketing or the world of MLM is a great industry and has as many benefits as it does pitfalls. Joining any Network Marketing Company is an important decision that requires your careful consideration. You plan to invest your hard earned money, dedicate precious time, and put your reputation behind the company you represent. We know that most successful people stick with one company and don’t jump from one to another every time something new comes along. Therefore, take some time and make your decision wisely.

Founded in late 2009, by Asma Ishaq, Jusuru is based in Anaheim, California. Ishaq is the EVP of Biocell Technology LLC and a graduate of the University of California at Berkeley and Rice University. She is an active philanthropist and has arranged for a percentage of the Jusuru sales to be donated to non-profit organizations. The leadership team is referred to on the site, but not described in much detail. That is a concern from the start.

The product claim is that “Jusuru Life Blend” is a nutraceutical that is based on the science of their patented BioCell Collagen II that contains Collagen Type II, Chondroitin Sulfate and Hyaluronic Acid. It is believed to support joint and skin health. Along with Resveratrol the French Paradox for life extension, it also contains vitamins and minerals with essential fatty & amino acids. They claim that these ingredients are of the highest quality although you will not find any NSF certification on their product.

I have always been reluctant to get too excited about a “Super Juice” even though we know companies like XanGo have had incredible success. Many feel the surge for super juices is on the decline and in a challenged economy many are unsure about pushing a $40 bottle of anything. (I’m guesstimating $40 here because their site doesn’t disclose any retail information.) I did see that the initial sign up is $39.95 for a distributor kit, but no price on the product. Of course there is also the issue of pasteurization, which in almost 99% of the products we buy, is what we see on the label even if it’s no longer in the product when we consume it. “Hot Fill” or pasteurization is known to kill or destroy as much as 40% of all the nutrients at the point of bottling, let alone what happens during its shelf life.

Doing further research it appears Jusuru’s key ingredient, BioCell Collagen II, is used by a lot of other manufactures. These manufactures purchase it directly from their parent company BioCell Technology and then put their own label on it. This is my next concern as successful new companies usually have a “stand-alone” product exclusive to them. Unfortunately if other products are using the “key” ingredient, it no longer makes it a unique product.

The one unique thing I did notice in this particular opportunity was the different way they explain their compensation plan. Their claim is, “By sharing Jusuru Life Blend with your network, you’ll help others look and feel their best, all while earning a rewarding income. Multiple income streams enable a Jusuru Independent Representative to begin earning immediate income, while developing a long-term business that pays residual income as their organization grows.” What I see is a 7 level uni-level plan plus a matching bonus paid to higher-level leaders. The basic uni-level is where you participate in the first four levels while having a “Venture” status. This requires a minimum $140 monthly order and it pays out a total of 18% on the 4 levels, if you have personally sponsored 4 people which two of them have personally sponsored 2 each. In the MLM world, 80 to 90 percent of all affiliates will not even reach this point. Then it pays out a matching bonus in the “Endeavor Classification” which requires 5 personally sponsored people all buying product each month and two of which have sponsored at least 3 each. Confusing? This is just the first part of the compensation plan.

I’ve learn to look at what you have to pay each month, $140; and then see how many people it will take to at least break even. (This will give you a good idea if the plan will promote high levels of attrition – which you DON’T WANT!) It appears it would represent at least 20 people in your organization that are buying product every month – until you were making enough to at least cover your monthly auto-ship. (Excluding Fast Start)

Now they also have a Fast Start Bonus that pays you on all the orders your recruits place in the first 60 days. This bonus starts at 15% and builds to 20% after you are in the 3rd Venture Classification. Also, you can earn this for 3 levels and as high as 20/10/10 percent, after you become an Endeavor.

Most top Network Marketing Companies pay out a total of 40 to 55% of their wholesale price in commissions. A quick review of this plan appears to have only 18% going to the masses, and the rest of the monies are to the Leaders or people with organizations of more than 100 active people enrolled.

All of these details can be overwhelming to sift through and compare. Over the years I have learned to look for these key facts and I use How to Select a Network Marketing Company by Daren Falter, as my base standard.

To review, here are the four main things you should look for:

1)    Original “Stand Alone” product with a reasonable price point

2)   Management Team made up of Experienced Professionals
        – at least one having been a top distributor in prior company

3)   Is the Company Strong and over 3 years old?
       – remember most Network Marketing Companies fail in the first 2  years

4)   Does the compensation plan provide a way for the masses to cover their product cost?

Jusuru doesn’t meet all the above criteria. But, if you like the product and feel it is helping your joints and skin, and you can honestly say that you would buy and consume it even if you were not involved in the business opportunity and you are willing to have an auto-ship for $140+ a month for at least 6 months to a year so that you can build an organization of 20 to possibly 30 active distributors so that your residual earnings are enough to cover 1 case a month of your auto-ship, then dive right in!

What I would rather see you do is, if you have decided that Network Marketing is for you, first secure the talent or ability to attract quality prospects without going broke. Why get yourself tied into some monthly auto-ship that may just start stacking up in your garage, when the key factor that will make you successful in ANY HOME BASED BUSINESS, is the ability to attract quality prospects.

What if you first focused on learning how to generate 10 leads a day, for whatever business you may want to build, before signing up to Jusuru? Plus, while building your lead generation system you might just find a better place to direct your 10 leads a day.

Whether or not you decide that Jusuru is for you, I wish you all the prosperity you desire. Get your “horse” out in front of your “cart,” learn what successful leaders in top network marketing companies do.