The Cory Alan Marketing Blog

It can be daunting trying to acquire all the skills on the “must do list” necessary to be a good leader.  The following long list of attributes that describe a leader in the Network Marketing Industry may not tell the true story.  The common expectation is that you provide a MLM Training platform, offer a well structured system to follow, instill the benefits of the product, clarify the you-benefits in the compensation plan, sell the security of the company and its management, make sure their goals are set and make them accountable, always be a good example and keep your team informed, involved and inspired; avoid nonproductive actions and always stay positive pulling from your up line and spreading it over your downline, put your people first but always instill the need to duplicate.  Wow a lot to do – where does one start?

As part of my own MLM Training, I found a great tip in a book on my “recommended reading list” by John David Mann.  His book, The Zen of MLM, is a great collection of Essays and Editorials that service the Network Marketer.  His article, “Stop, Look, Listen”, last appeared in the March 2003 (“Leadership”) issue of Networking Times.

His invaluable network marketing training tip was this — it’s best to start simple.  Real simple steps or “kindergarten type” lessons are usually the most effect.  Great leadership might require all the tasks and abilities listed above, but start your journey to success by establishing simple and consistent actions.

Pause, Watch, then Take Notice, and Listen

PAUSE your thoughts and remove all focus from yourself, your business, your personal life, or the agenda you are trying to present or sell.  Just pause.

WATCH your people and know what they are struggling with, what they are doing to try to solve it, and their overall mood and direction they’re heading.  And then. . .

TAKE NOTICE AND LISTEN to your people.  I know you’ve heard this before and it’s usually part of most MLM Training courses – but really taking notice and listening to your people is one of the best attributes you can have to ensure success.  The phrase “we have two ears and just one mouth – so do twice as much listening as you do talking” is where leadership is born.  The manner and sincerity in which you take notice and listen to your people will not only define you as a leader in their minds, but it also provides you with the critical information you need to know what they need from you most.  Just by listening, you can significantly improve their journey as well as receive the information you need to help you develop a winning game plan.

The adage that the Teacher can learn more from the Student is only true when the Teacher is willing to PAUSE, WATCH, TAKE NOTICE and LISTEN.  Now you can lead.

Universal lessons like this simple key to leadership are essential to learn, practice, and teach in your own mlm training regimen.  I additionally use a system to manage all my marketing efforts that focuses first on education for my network marketing training.

Filed under: Marketing Blog — Tags: , , , — Cory Alan on May 7, 2010 @ 5:04 PM

Affiliate commissions can provide a safety net that keeps you from falling into financial despair while you build your successful Network Marketing business creating the financial freedom you dream of. Affiliate Commissions earned through a funnel system that is part of your lead generation efforts can ensure you avoid the 97% failure rate common in the Network Marketing Industry.  Follow the 3% that find a way to generate quality leads without going broke in the process and use an alternative approach to starting your own home-based business.  These commissions are key to properly funding and building your Network Marketing Opportunity and set you up to succeed even before you begin, while eliminating most of the pit-falls that cause people to fail or drop out early.  It all starts with good MLM Training that includes Network Marketing Training.

Let me offer some MLM Training tips and explain what I mean by the power of Affiliate Commissions, covering the main points, and how it can be the best start for any “amateur entrepreneur hopeful.”  After you learn more about the MLM Affiliate Commission Programs benefits, you will see why it’s essential to include them in your MLM Training that is offered to your organization.

Ok, how do affiliate programs work and what do they mean to my Network Marketing Business?   When set-up properly and incorporated into the right system, affiliate programs can basically Run on Auto-Pilot keeping you free to focus on your primary business opportunity.  The automated system can also remove peoples’ fears about engaging in “multiple opportunities.”

Residual Income is one of the biggest benefits of a well set-up and structured MLM Affiliate Commissions system offering you the revenue and stability needed to successfully start, build, and run a Network Marketing Business. This Working Capital that you need to run your business, has the potential to not only fund your entire lead generation operation and supply working capital for your primary business, but can even provide excess to create a better lifestyle.

Most affiliate programs are No Cost to Join, nor require any further investments.  Many programs have you simply fill out a form and even provide you with additional tools and training specific to their product or service – all at no charge.

Plus, in the process it will Brand You as an Expert.  People will come to you with their questions and concerns, “How do I get leads?”, or “How do I submit articles?”, they’ll want to know how to brand themselves on the Internet or even how to prospect and collect friends on Facebook. When you provide your prospects with the answers and can offer them a solution via a product, service, tool, or knowledge you are instantly seen as the expert.

Affiliate programs Encourage Downline Retention by providing the solution to most new affiliates’ downfall.  When you are focused on their success instead of just signing them up in your downline, you build trust, a relationship, and retention within your organization.  By promoting Affiliate Commission systems to your group you enable them to quickly get into profits while dramatically reducing your own attrition.

The proper system and set up will ensure that all your Affiliate Products are Relevant to your Business.  Continuity is important.  All the offered products and services should be relevant to the industry and provide support for the group you are marketing to.

Now you can see why affiliate commission programs, when used within a marketing or lead generation platform with basic MLM Training that includes Network Marketing Training, can be the solid value you bring to your organization and the key to providing the working capital needed to properly set up and maintain a very successful Network Marketing Business.

The best mlm training should always include a good strategy for lead generation.  The most productive and duplicatable strategies for lead generation incorporate internet marketing as their foundation.  Any successful Internet Marketing platform designed to generate leads without going broke in the process, needs to include a revenue producing Affiliate Commission funnel system and network marketing training to teach you every step of the way!

Network Marketers know that as many as 97% of the people that join an MLM Company quickly fail or simply just quit.  Don’t let this happen to you.  Get the proper MLM Training first and set your course for success.  It only makes sense to find out what the other 3% are doing and use their map.  Knowing what NOT to do, is just as important as knowing what to do.

When you find good MLM Training and step back from the hype of a new found “miracle product” or the “rags to riches” story being told at an opportunity meeting, you can quickly see why most newbies often and unknowingly enter dangerous waters from the very start. Understanding what NOT to do can insure smooth sailing to success.

To better illustrate the 97% failure phenomenon, let’s look at what is commonly found in that scenario. 

Most people that are seeking a Home-Based Business or considering Network Marketing for the first time are usually in financial pain or trying to out run a money crisis.  Short on cash, growing credit card debt, fear of losing their job or even worrying about whether they can ever afford to retire are all real scenarios that motivate people to start a home-based business and lead them to discover MLM or Network Marketing.

Unfortunately, the need can be blinding and people jump in too fast.  The initial allure of the “work from home”, “make extra cash”, or “no prior experience needed,” seems to justify setting aside their fear and any red flags.  So they end up with a Starter Pack that includes product samples and maybe even a cookie-cutter marketing system offering limited MLM Training.

Quickly they find themselves with $500 less in the bank, an obligation to purchase a minimum auto-ship of $128.42 per month including tax and shipping, as well as a subscription to a marketing website at a cost of $19.95 per month.

The sad thing is, this is just the surface of the new obligations this new “entrepreneur-hopeful” has just taken on.  We are all amateurs when we first start and often so focused on our goals, dreams, and aspirations that we overlook basic business principles. Network Marketing is a business and like any other business it takes effort and an investment of time, money, and tools to run.

So let’s go back to our Newbie.  Now in business, he’s one of the most determined, upbeat and motivated new affiliates his up line has sponsored in a while.  He’s busy attending weekly training calls, exploring the company website and compensation plan, product features and ways to utilize all of the tools and systems included in his “marketing package” – all awhile telling every sole he knows all about this incredible opportunity he has for them.  Unfortunately, he doesn’t yet know or fully understand the main obstacles he will soon face. . .

1. Lack of quality prospects or leads.

2. Lack of “how to” network marketing training for himself, product and business.

3. Lack of duplication.  MLM is all about marketing and educating others – without these skills you are not able to duplicate yourself.

4. Lack of Capital.  Not realizing what is required to successfully start and run a Network Marketing Business.

Let me focus on the fourth point, as it is the biggest culprit in causing the 97% failure rate we spoke of before. 

Our newbie has jumped into the business and scraped up the initial $200 to $500 required to join.  We know that he got involved because he was short of cash and needing to make some extra income immediately. Unfortunately, he’s just at the start of a long process to get his business up and running not to mention the monthly financial obligation that is required to run and maintain his new business.  These costs can include:

Autoships are required purchases.  Mandatory autoships can range from $40 to $500 a month with the average being around $100, plus tax and shipping.

Gas is needed to get out and promote the business by attending meetings, joining local mixers and doing all that is suggested from his upline.  Gas is not cheap, now he’s spending $75-$150 monthly on fuel.

Weekly Events must be attended to be a good Networker.  He will be expected to attend all the company sponsored events, training workshops, and hotel opportunity meetings.  There is parking, meals, and even fees to help cover the cost of the meeting facility for affiliates that can cost $25 to $50 a month.

Travel may not be every month, but there are training courses and company regional and national conventions he will want to attend that require travel, hotels, rental cars, and meals. These costs can easily average out to $150-$400 a month.

Supplies are another cost required for promoting the product and business using business cards, flyers, post-card mailers and the like.

Inventory of product samples, brochures, and even CDs or DVDs as handouts is smart to keep on hand, but adds to the monthly financial obligations.

Leads are still needed to make all of this work and there’s only so much family and friends that our newbie can enlist. A reasonable lead source can easily cost $100-$200 a month to purchase.

So, now when we take a look at what is really happening, our newbie’s goal to create a new stream of income has resulted in a new bill every month!  He took a leap of faith and jumped in to what he thought was solving his financial dilemma when in fact he’s added another $600-$1,200 a month to his problem.  Soon he’s dipping into savings to cover business expenses and commissions are eaten up by monthly obligations which fuels his desperate need for immediate cash so he begins to cut corners and takes his eye off the important business principles that ignite a vicious cycle.  This is the common mistake of most beginners. 

The average Network Marketer QUITS within 63 days.  You can see why!

So now you have to ask the question, “How do I avoid making the same mistake?”

I’ll tell you.  Implementing good MLM Training and doing what the successful 3% of network marketers do can avoid this nightmare.

First, focus on lead generation or collecting prospects by attracting leads that may or may not ever join your opportunity, but who need MLM Training to learn the truth about Network Marketing and how they can generate their own leads.  

Then, funnel them through a support Affiliate funnel system that offers the education, tools, and systems they will need to run their own business.  By directing them to your affiliate funnel system this will monetize your lead base and generate cash for you while you are prospecting. 

The commissions you collect from your funnel system are used to further increase your marketing efforts and when you reach the point of break-even (where you are getting as many new leads as you could possibly use – all at no expense to you) or even start having extra cash at the end of the month – you are now ready to invest in your own home-based Network Marketing Business. 

The money you earn while generating leads now funds all your operating expenses, i.e. gas, auto-shipments, inventory, supplies, travel, etc.  This also places you in a no-pressure situation to conduct your Network Marketing opportunity with others better enabling you to work from a secure place of giving while you educate and inspire your business affiliates to succeed.  Plus, the fact that all of your leads for your new business are brought in through a marketing system instead of “a business opportunity meeting” you have now duplicated yourself and have a team of people that is aware of what it really takes to succeed and more equipped and trained to market themselves – therefore creating a situation where more of your affiliates will succeed resulting in a strong retention rate while strengthen your residual income.

Set yourself on a course for success.  The best mlm training along with a good strategy are the foundation to transforming you from an “amateur entrepreneur hopeful” to a secure and successful Network Marketing professional. The process begins by acquiring the skills and knowledge to generate quality leads without going broke in the process.  A well structured marketing platform that includes a revenue producing affiliate funnel system and network marketing training to teach you every step of the way – is key!

Filed under: Marketing Blog — Tags: , , , , — Cory Alan on May 3, 2010 @ 9:23 PM

Video marketing is where it’s at.  With its preferred search engine ranking and ability to share a message and hold a prospects attention in today’s world of click and send communication, video marketing has become very popular. To capture a viewer’s attention today your message must entice with Voice, Visual, and Audio.  This is the way to grab and hold their attention long enough to share your message.  Video presentation mlm is the answer.

Making a video is not that much different than a presentation you create in an email, article or even present in front of a group.  So when you are drafting your video scripts remember to use the same tools that you would for any great presentation.  

Structure your video script like any presentation you would make – but now add the power of sound, text and imagery.

I read an interesting piece in a book by John David Mann, The Zen of MLM.  The piece, “Secrets of a Great Presentation”, originally appeared in June 2001 as an epilogue to The Master Presentation Guild, by Jan Ruhe.  In it Jan explains that in order to make a great presentation, you need to make sure it will sing and dance, laugh and cry, and tell a truth in a powerful way.  These are all key elements in video presentation mlm training.

MAKE IT SING

Avoid being dull by using variation in pitch and volume from high to low and loud to soft. The ebb and flow of your story and message needs to pattern itself after a good movie; where the music intensifies just before the scene climaxes.  Remember, too, “white space” in an article is powerful – so is a magnificent pause just before a punch line.  The greatest storytellers make more impressions with what they don’t say – by using silence in their speech.

MAKE IT DANCE

Here I’m referring to images the audience makes in their minds, not the rhythm of your words. Images are best created when the audience is given contrary examples: I was once lost, now I am found; I was blinded by fear, but now I can see.  The classic salesman’s tool of feel-felt-found approach is another way of speaking with rhythm.  (I know how you feel Carol, I used to feel the same way until I discovered different, and here is what I found…)  That approach always makes your presentation dance.

MAKE IT LAUGH AND CRY

Most presentations I hear today include this part — a good before and after experience.  The beginning is where you hear how they were broke or even homeless; and now they are financially abundant and secure.  Before and after stories are great, but try to pull more details in so that the audience can imagine more vividly.  This is the way to draw the pain and joy that are the two most distinct emotions you share with the audience.  They too desire to enjoy pleasure and avoid pain.

Back to the before and after story; if the before includes an explanation of how you felt not being able to send your son on a weekend camping trip that was attended by all his school mates – to then, years later, your son wins a prestigious award as the top pupil in a private school you are now able to afford.  That would make your presentation “laugh and cry.”

MAKE IT TRUTH “FULL”

Be in the present.  Don’t repeat a “canned presentation” that you have done a hundred times. To be in the present is when you share a topic that can be something you know inside and out or something you are just learning, but what’s key is to share what it means to you TODAY.  Your only goal here is to convey the most valuable single point that would benefit the audience now.  By being current, you can draw on recent experiences as well as long acquired knowledge all with an open mind.  This is being truth “full” and makes a good presentation — great!

The single best way to become a better presenter in your videos – is to make more videos.  Try out some of the video presentation mlm skills shown here next time you script a video.  You may be surprised how much more effective you videos become.  The system I use to promote all my videos is part of a platform that also includes ongoing mlm training to help master many more marketing strategies.

Filed under: Marketing Blog — Tags: , , , , — Cory Alan on April 22, 2010 @ 2:27 PM

 

When you have an associate you’re trying to help with mlm training and you know they have good people skills and really love the product you’re representing, but s/he’s not experiencing much success; what’s the best thing to do?  If you ask, “How are things going?” or “Having any luck with the phone marketing campaign we all started?” You may hear, “That hasn’t worked for me.”  When someone says this, more times than not, they’re not making the calls.

 

The reason they’re not making the calls is because it feels awkward and uncomfortable.  A lack of confidence may be rooted from rejection they’ve experienced in the past or a feeling that they don’t “know all the answers”.  Bottom line is that fear is keeping them from picking up the phone.  How does network marketing training address this?

There are many reasons why we feel uncomfortable making phone calls, but generally feeling uncomfortable comes when one is thinking about himself.

Your fear is centered on not having the answers and getting cold responses like, “Gosh, that sounds expensive,” or “I’ve tried something like that before and it didn’t work.”  You feel like no amount of enthusiasm you spew, data or facts you list, or even testimonials you present will convince them.

One main reason is all these approaches are coming from the “me” point of view via telling the prospect what you feel or think, what you have experienced, or what you have observed.  The way to turn this around, and take all the discomfort out of the conversation – is curiosity.  Everyone is innately curious.  It’s part of our DNA and we all have it.  That’s why a crazy headline on the grocery store tabloid sells more copies.  We are curious.

So the key is to let go of all your fearful, self-doubting thoughts prior to dialing and renew your own curiosity.  Think of questions to ask.  Who is this person?  What is their situation? What problems are they possibly concerned with?  What ideas to they have to solve their problems?  All of this sets you up to be in the “Curious Mode” which allows for a much more pleasing and productive conversation.

I have a great mlm training standby tip that I always share with my associates — don’t hang up the call until you know at least one more personal fact about the individual – even if you’ve talked to them before.  I know that it’s important to build relationships and not to let my enthusiasm and agenda overpower the conversation. By having this rule, not only do I find that I am a better listener, but I also have something to jot down in their profile.  Then, next time I call, I make an appropriate nod to that tidbit of information (So how was your son’s birthday party?) and they know I remember them and immediately were BOTH right at ease.  This is a fundamental truth I share in network marketing training.

When you ask questions the other person feels valued and knows you’re genuinely interested in them. Keep your knowledge and information in the background and let your curiosity lead the conversation.  You will find this simple mlm training approach will kill the discomfort of making calls.  I use a system to manage all my marketing efforts and it also includes ongoing education for my network marketing training.

Filed under: Marketing Blog — Tags: , , , — Cory Alan on April 21, 2010 @ 2:19 PM

One of the most attractive traits of the Network Marketing Industry is our allure.  The great Allure of Network Marketing and owning a Home Based Business is often the fact that any ordinary person can do it.  That it offers an even playing field no matter where you come from, what skills you have or lack, that if your “dream” is strong enough – yes YOU an ordinary person — can reap wealth and success.

Many of the leaders you see in the Industry, even on stage, appear to be just like you and I.  Are they truly just ordinary people, or is there something they aren’t telling us?  The effectiveness of the “rags-to-riches” story they tell is magnified best if they are seen by their potential followers as just an ordinary guy that after finding this great opportunity, his life transforms to one of opulence, power, prestige and a lot of money. 

Critics will justify their stories by saying, “They were in the right place at the right time,” or they “just got lucky.” This is not true.

What I believe to be true is that luck was not part of the equation.  Timing may have made the road traveled slightly easier at the time, but this is all very hard to detect by the time you see them up on stage as a Leader sharing their journey to wealth.

The myth that ordinary people accomplish extraordinary things in this industry may not to be the complete story either.  I believe that ordinary people find this industry and something inspiring happens. 

The Allure of Network Marketing can be fueled by the desire to change one’s life, to escape a world of debt, or to finally realize the admiration of others and silence the long-instilled voices of self-doubt — something happens — then they partner with a person they admire, get invaluable mlm training, and join an organization that makes them feel like they belong.  See, after one believes success is possible, then all that is required is the determination to stick it out, allowing the miracle to happen before you leave the room. 

So do ordinary people accomplish extraordinary success in Network Marketing? 

Think not.

What is more accurate, is that ordinary people discover Network Marketing and stop holding themselves back and allow the exceptional person within to come out.  And that exceptional person, in all of us – accomplishes extraordinary feats in the industry.   

Allow yourself the opportunity to put your prior beliefs behind and use the Allure of Network Marketing to transform yourself into the exceptional person you truly are.  This journey is best served by placing yourself in an environment of meeting people on the same path and a system to support your mlm training to acquire and nurture your Leadership potential.

Your written word is essential to attracting Prospects.  Not only will it determine the success of your marketing efforts, it will also affect the quality or “readiness” of your potential prospects.  Learning how to write mlm ad copy and basic copywriting tips will dramatically increase your results.  Think about it – your first impression with most prospects is some written word, ad, email, solo ad, Ezine, Website, Capture page, Podcast… you get the idea!

There are vast amounts of excellent information about copywriting and ways to use the written word to promote your business, thoughts or opinions, or yourself, all with the intention of having the prospect or reader take some type of action.  This is not surprising considering effective writing is one of the most significant elements of on-line marketing. I suggest that you absorb tips on how to write mlm ad copy as much as you can.  And as you collect different pointers, try to use them in everything you do to market yourself. 

Before I share copywriting tips and common mistakes people make, here’s a trick I use to write an MLM ad.  I have learned to “review my list”.  My list of copywriting tips that is. Then after I draft an email or write an MLM ad, I refer to the list of pointers to confirm that I have met the key points.  It’s a great way to make sure I stay consistent.

Remember, you want your copy to sell.  Your written word should convince and persuade the reader to act. It’s all selling and the best way to get better at it, is to do it, a lot.  Regardless of a book of rules or your innate talent, to master the art of copywriting you have to practice.

Here are some tips to follow:

1. WRITE COPY that’s effective, which means considering what your customer or prospect is thinking.  To draw them in will require you to identify with them or their thoughts.

Headline is the most imperative, then sub-headline.  The headline should answer the reader’s question, why do I care, what’s in it for me, why are you bothering me…?

In the body make sure you cover “Credibility” and why YOU or your products are the choice they should make.

Guarantees are very important especially if you are marketing on the Internet.  If you cannot offer a guarantee for your product, service or advice then maybe you need to be finding “something” new to sell!  Long term success and low refund rates are based on under promoting and over providing to your customer!

2. PROMOTION is another great way to grab attention and persuade using results. 

Case studies relevant to what you are promoting are great.  If you don’t have any yet, borrow from your industry, upline, etc.

Offers should be clearly stated, be direct about what you want the reader, prospect to do.  It’s always best to include a deadline when the offer will no longer be available, beneficial or cost effective – if they don’t act now.

Storytelling is always a good selling strategy.  Stories are easier to read, more memorable, and convincing. Separate points, leave some white space on the page, and keep the text more interesting to the reader’s eye.
FOUR of the top ten points to ensure strong ad copy:

- Tell the whole story.  Make sure that you share enough information for readers to make a decision or at least to take the next indicated step you are asking of them.

- Leave open space.  Be sure to use the most valuable technique–leave white space on the page keeping the presentation easy to read and more appealing.

- Give direction.  Clearly state how the readers can easily take action. 

- Make it meaningful.  Remember that emotion sells more than any other factor. Therefore, make sure your written text is enjoyable and worthy of the reader’s time.

This is a good start and there are more effective tips I will share on How to Write MLM Ad Copy. There are also very good systems that can help you to publish your written word all over the Internet.  The best systems include complete training on numerous strategies including more copywriting tips to make you a more effective on-line marketer.

Filed under: Marketing Blog — Tags: , , , — Cory Alan on April 16, 2010 @ 8:46 PM

Metcalfe's Law | Cloning Yourself | Cory AlanThere are few business opportunities today that allow the average individual the power of Metcalfe’s Law except Network Marketing.  The theory of computer network growth, Metcalfe’s Law states that the economic value of a network grows as the square of the number of its users increase. Metcalfe’s Law is often cited as an explanation for the rapid growth of the Internet today and can be used to explain the rising wave of information technology that we are riding in the 21st Century.  However, even with this knowledge, it can be difficult to convince others of Network Marketing’s power due to its virtual cyber status. 

The average person’s view of “Network Marketing” or MLM could still be that of a pyramid–far from what Network Marketing truly is and an important subject to address in your Network Marketing Training.

As a Networker who desires success and all the benefits of the industry, your first job is to duplicate yourself.  The almost magical results of a good compensation plan begin with you cloning yourself and your efforts with another person.  This is when you will start to see the power of duplication and grow exponentially experiencing firsthand Metcalfe’s Law.

Robert Metcalfe co-invented the Ethernet in 1973 and is credited for defining Metcalfe’s Law in 1980.  Metcalfe’s Law definition is a Network’s Economic Value = Number of Users, squared.  For example, Facebook with only one registered user was essentially useless. When 100 users signed up, however, it became more attractive and beneficial for each individual user.  Then, when a 1,000 people opted in, it became even better.  Facebook is literally a story of the “more the merrier” as the site becomes more useful, enjoyable, and valuable.

Using the Power of Metcalfe’s Law not only as a tool to define the industry’s business model, but to also show how one’s efforts can be exponentially multiplied, is a smart strategy that your prospects can relate to and understand in your Network Marketing Training.  This will also better explain how that first commission of $2.34 that you earned in your first month with Amway grew into a residual check of $1,000s of dollars – each and every month.

Using good business logic is a great tool to get a prospect to become an affiliate.  Just remember your best mlm training will teach you that the magic doesn’t start until you are able to clone yourself and your efforts.  A system to attract prospects while it educates you on different skill-sets that you can share with your group is part of your own ongoing network marketing training.

Filed under: Marketing Blog — Tags: , , , , — Cory Alan on April 14, 2010 @ 3:21 PM

Some of the Best Training in the world is available through the Network Marketing Industry – and it’s Free!  The whole concept of Network Marketing is to find, motivate, inspire, train and support others during their journey to become financially independent.  The amount of MLM Business Training and leadership development courses that are available is astonishing.

An active group or significant company will always focus on the education of its affiliates. Industry leaders know this is one of the components to a successful business or organization.  When you join a company or well-organized group you will be encouraged to attend meetings, events, webinars, and teleseminars. You will be provided lists of books to read and CDs to listen to.  Many will offer weekly or daily inspirational calls that you can join to stay current on company news, pep talks to “tough-it-out” during ebb-n-flow of normal business, as well as instilling key MLM business skills along the way. 

The Business School for People Whol Like Helping PeopleThe subjects that you will see offered in company sponsored training range from sales closing techniques to time management, communication skills and personal goal setting, to tax prep and ways to hang on to more of your profit.  And the amazing part of all this is that most of this is provided at no cost.  There might be a small investment to cover hotel room fees, or to purchase books and tapes, but smart groups even share these materials not only to save costs, but also to stimulate teamwork and accountability.

The best part of all this is that you don’t have to do it alone.  The experience has far more impact when done with others.  Plus, this forum of knowledge is one where you can apply what you are learning almost immediately.  Don’t spend months in a classroom learning a theory that you may never really apply.  You can attend a webinar or live training teleseminar and immediately apply your Business Training the next day to your own business.

Another unlimited source of current and useful training is the Internet.  Now if you have control of your “just buy now button” you will be safe to search the web.  There is vast amounts of MLM business training for free including tips, and tools offered on the Internet – many of which you can take advantage of without buying the “platinum-gold upgraded version”.  Many good Internet marketers know the best way to attract quality leads is to offer MLM business training of “real value” for free.  Of course this will be followed with a sales pitch; but if you can control your buy now impulse you can learn a lot. And after time if a source has brought you consistent useful information – why not patronize that site when you do choose to purchase something?

What’s the catch?  Possibly the largest drawback is also the greatest benefit — the fact that the education is available for free.  All it takes is the desire to get involved, participate, and attend.  So many times we see people not take advantage of all the network marketing training that is available, but those same people might spend tens of thousands of dollars to get an MBA at a prestigious college – or on-line extension course.  When in fact, some of the most practical, effective and life-changing education is at their fingertips for free.   

All it takes is a start.  Maybe just read from the “recommended list” 20-30 minutes each day.  You will be amazed with how your new mlm business training regimen will inspire you to do more.   Remember you truly are not selling anything but yourself, therefore the more valuable skills you acquire the more valuable or sought after you will become.  Get a system to attract prospects while teaching you those skill-sets as part of your own ongoing network marketing training.

Filed under: Marketing Blog — Tags: , , , , — Cory Alan on April 12, 2010 @ 6:09 PM

We hear people say, “ He’s just in it for The Money,” and then days later the same person they’re speaking of stands up on the company stage and promises, “It’s not about the Money.”  Now their first statement could have been motivated by jealousy or more commonly, envy.  The person making that judgment has their own view of what “money” means to them.  And if they don’t have much, they may speak poorly of others out of frustration.  Should this person they are speaking of be labeled a hypocrite or not?  In MLM Training you will find that it is important to know what “money” means to your associates so that you can help them achieve their monetary goal.

Money means different things to different people.  Sometimes people will resist desiring it (or the thing in their life it defines) because of old programming like “Money is the root of all evil,” “Money is bad,” or “Money doesn’t buy happiness.”  We need to open our minds and realize that people have different attitudes and definitions about money.   For some, “Money” may really represent financial freedom or the ability to send a child to private school others may define it as not having the stress of worrying about rent or increased mortgage payments.  Money can even represent old feelings we have about ourselves and can help us break an old recording playing in our head leftover from our parents, “you’ll never amount to much of anything.”  Truth is, we don’t know what “for the Money” means until we better understand the person and learn more as we guide them through their network marketing training.

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So understanding what “Money” means to someone is key for your MLM training and for you to help him or her reach a level of success or fulfillment that they might not even believed possible.  If you were to forget what “The Money” means to you and why it is important – sooner than later  your own business will come to a grinding halt.  This is also true for the people within your organization.  Your job as a sponsor is to help guide people to reach their dreams, therefore knowing what The Money means to each person you are working with is essential.  If only to help remind them at times why they are doing what they are doing.  That’s a great sponsor!

No matter what “The Money” means to the people you support, your best mlm training will teach you how to identify what that is and help support them on their path.  A good Sponsor is not only a strong shoulder but also a provider of knowledge.  Acquire valuable skills to share with a system to attract prospects and teach you those skill-sets as part of your own ongoing network marketing training.

Filed under: Marketing Blog — Tags: , , , — Cory Alan on April 9, 2010 @ 3:10 AM
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